Glossario

A

Ambush-Marketing

Arm Sponsorship

Asset

F

Fornitore

P

Pubblicità perimetrale da stadio

C

Celebrity Endorsement

Content-Marketing

Corporate Relation Management (CRM)

Corporate Social Responsibility (CSR)

Cross-marketing

Crowdfunding

M

Marketing Digitale

S

selfmarketing

E

Eventmarketing

Esclusività

S

sponsor-pricipale

shorts-sponsorship

A

Accoglienza

I

Image-fit

T

Trasferimento d'immagine

I

Influencer Marketing

Infront

Instagram sponsorship

L

Lagardère Sports and Entertainment

M

Micro-Sponsorizzazione

N

Namensrechte (Naming Rights)

P

Piattaforma

Product placement

C

Commissione

R

Rechtehalter

Reach

S

Sachsponsoring

Sponsor

Sponsorizzazione

Sponsoring-Aktivierung

Sponsoring-Anfrage

Sponsoring-Anschreiben

Sponsoring-Grundsätze

Sponsoring-Paket

Sponsoring-Pyramide

Sponsoring-Vertrag

Sponsoringkonzept

Sponsoringnehmer

Sport-Marketing

Sport-Sponsoring

Supplement Sponsoring

T

Testimonial

Trendsport

Trikot-Sponsoring

U

U! Sports

Unique Selling Point (USP)

V

Vermarkter

Z

Zielgruppenaffinität